Reporting use cases
MCP reporting use cases
Start from a concrete operating question, then open the exact MCP actions, dimensions, metrics, payload and representative output.
Daily GAM report with Claude as coworker
Give Claude one morning prompt and let it pull yesterday's GAM delivery, summarize pacing, and prepare a compact AdOps handoff.
Unsold inventory audit with Codex
Ask Codex to find ad units with unfilled impressions, low fill rate, and enough volume to deserve yield work.
Line item forecast with Codex
Use Codex to forecast a planned line item before it mutates GAM, including sizes, priority, geo, frequency caps and goal.
Key-value forecast with order context as JSON
Resolve the GAM order, resolve custom targeting IDs, run a constrained forecast, then return one stable JSON object that another LLM can read without guessing.
Linked Analytics fields in GAM REST
Use Google Analytics fields that Google Ad Manager exposes inside HISTORICAL reports after the Analytics link is active.
AdSense and Ad Exchange fields in GAM REST
Use AdSense and Ad Exchange metrics that Google Ad Manager exposes in HISTORICAL reports when those demand sources are linked and active.
Billing reconciliation and export
Generate a billing reconciliation report, exclude non-billable line item types by default, and export the evidence table.