Daily delivery standup
Daily GAM report with Claude as coworker
Give Claude one morning prompt and let it pull yesterday's GAM delivery, summarize pacing, and prepare a compact AdOps handoff.
"Claude, every morning, pull yesterday's GAM performance by advertiser, order, line item and ad unit. Highlight revenue, CTR, fill issues and anything that needs a trafficker action before 10:00."
A short daily readout with delivery totals, anomalies, top movers and a cached resultId for the full table.
Agent workflow
- 01
Run the GAM report with the minimum fields needed for a morning review.
- 02
Group rows by advertiser and line item, then flag CTR, revenue or delivery deltas.
- 03
Export CSV only when the user asks for the operational table.
MCP functions
Parent MCP call shown with the reporting action.
| Function | Cost | Purpose |
|---|---|---|
reporting(action="run_custom_report") | 0.5 cr | Runs the daily GAM delivery report. |
reporting(action="get_report_result") | 0 cr | Reads the full cached table by resultId. |
reporting(action="export_report_csv") | 0.5 cr | Exports the operational table when needed. |
JSON payload
{
"tool": "reporting",
"arguments": {
"action": "run_custom_report",
"params": {
"api": "rest",
"dateRangeType": "YESTERDAY",
"dimensions": [
"DATE",
"ADVERTISER_NAME",
"ORDER_NAME",
"LINE_ITEM_NAME",
"AD_UNIT_NAME"
],
"metrics": [
"AD_SERVER_IMPRESSIONS",
"AD_SERVER_CLICKS",
"AD_SERVER_CTR",
"AD_SERVER_REVENUE",
"AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"
]
}
}
}Representative output
- Yesterday: 1,284,220 GAM impressions, EUR 4,862 revenue, 0.42% CTR.
- Watch: Line Item LI-8241 is 18% below its 7-day average on AD_UNIT_NAME=Sports/Home.
- Action: inspect creative rotation before noon; full resultId rep_20260609_daily.
Dimensions and metrics
| Name | Source | Description |
|---|---|---|
| DATE | GAM | Report day |
| ADVERTISER_NAME | GAM | Advertiser label |
| ORDER_NAME | GAM | Campaign order |
| LINE_ITEM_NAME | GAM | Delivery line |
| AD_UNIT_NAME | GAM | Inventory placement |
| Name | Source | Description |
|---|---|---|
| AD_SERVER_IMPRESSIONS | GAM | Served impressions |
| AD_SERVER_CLICKS | GAM | Recorded clicks |
| AD_SERVER_CTR | GAM | Click-through rate |
| AD_SERVER_REVENUE | GAM | Ad server revenue |
| AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE | GAM | Viewability rate |
Limits
- run_custom_report returns a preview inline and caches the full result for 30 days.
- REST is the preferred API; switch to api='soap' only for legacy-only fields.
- Use get_report_result for the full cached result when the inline response is truncated.
- Validate every field against the dimensions and metrics reference before automating the prompt.
Use the editorial guide for the audience framing, then come back here for exact MCP actions, fields and payloads.