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Interactive reference

Google Ad Manager reporting fields

Explore the Google Ad Manager technical dictionary. Filter by report type, search for fields and read their definitions in English or French.

REST API v1 compatibility: The public reporting catalogue focuses on REST fields available for Google Ad Manager reports through MCP. If a linked field is missing, first check that its link or source is active in GAM.

Catalogue explorer

Search across 1292 Google Ad Manager API parameters.

Definitions:
765 result(s)

Rest 701 fields

Ad Exchange 2 fields

Auction Bid Yield 18 fields

Revenue 4 fields

Time 4 fields

Video 33 fields

Viewability 3 fields

Relative date ranges

GAM REST API v1 accepts these relative date identifiers to set reporting periods.

TODAYYESTERDAYLAST_7_DAYSLAST_WEEKLAST_30_DAYSLAST_MONTHLAST_3_MONTHSLAST_6_MONTHSCURRENT_MONTHCURRENT_QUARTERLAST_YEAR

Reporting MCP tools

Functions you or your AI agents can use in prompts to work with the reporting module.

Tool nameCostDescription
run_custom_report0.5 crRun a dynamic report with custom dimensions and metrics
fetch_inventory_report0.5 crInventory report: impressions and fill rate by ad unit
run_report_from_template0.5 crRun a saved GAM template
export_report_csv0.5 crExport to CSV, TSV, XLSX or XML
get_report_resultFreeRetrieve a cached result (30-day TTL)
get_report_dimensionsFreeList available dimensions and their categories
get_report_metricsFreeList available metrics and their categories
get_report_date_rangesFreeList supported relative date ranges