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REST v1 vs SOAP (legacy) — Les items marques SOAP ne sont disponibles que via l'API SOAP legacy (parametre api='soap'). Google prevoit de deprecier l'API SOAP. Privilegiez les items REST ou both pour la perennite.

Outils MCP Reporting

OutilCoutDescription
run_custom_report0.5 crRun a dynamic report with any dimensions and metrics
fetch_inventory_report0.5 crInventory report: impressions, fill rate per ad unit
run_report_from_template0.5 crExecute a saved template (GAM or GA4)
export_report_csv0.5 crExport as CSV, TSV, XLSX, or XML
get_report_resultFreeRetrieve cached result by ID (30-day TTL)
get_report_dimensionsFreeList all dimensions with categories
get_report_metricsFreeList all metrics with categories
get_report_date_rangesFreeList supported relative date ranges
list_report_templatesFreeList all templates (built-in + custom)
save_report_templateFreeSave a custom report template
delete_report_templateFreeDelete a custom template
fetch_delivery_reportFreeDelivery report for a job (impressions, clicks, CTR)
check_delivery_statusFreeReal-time delivery status of line items

Plages de dates

TODAYYESTERDAYLAST_7_DAYSLAST_WEEKLAST_30_DAYSLAST_MONTHLAST_3_MONTHSLAST_12_MONTHSCURRENT_MONTHCURRENT_QUARTERLAST_YEARFIXED (custom dates)

Catalogue

66 results

Time (5)

DATEBOTHDaily breakdown (network timezone)
WEEKBOTHWeek of year
HOURBOTHHour of the day (0-23)
DAY_OF_WEEKBOTHDay of week (Monday-Sunday)
MONTH_AND_YEARSOAPMonth and year (e.g. 'January 2026')

Line Item (12)

LINE_ITEM_IDBOTHLine Item numeric ID
LINE_ITEM_NAMEBOTHLine Item display name
LINE_ITEM_TYPEBOTHType: STANDARD, SPONSORSHIP, HOUSE, NETWORK, PRICE_PRIORITY, etc.
LINE_ITEM_PRIORITYBOTHDelivery priority (1-16)
LINE_ITEM_COST_TYPEBOTHCost type: CPM, CPC, CPD, VCPM, etc.
LINE_ITEM_DELIVERY_RATE_TYPEBOTHPacing: EVENLY, FRONTLOADED, AS_FAST_AS_POSSIBLE
LINE_ITEM_START_DATE_TIMEBOTHStart date + time
LINE_ITEM_END_DATE_TIMEBOTHEnd date + time
LINE_ITEM_LIFETIME_IMPRESSIONSBOTHTotal booked impressions goal
LINE_ITEM_COMPUTED_STATUSBOTHComputed status: DELIVERING, READY, PAUSED, etc.
LINE_ITEM_CURRENCY_CODEBOTHCurrency code
LINE_ITEM_EXTERNAL_IDSOAPExternal ID

Order (10)

ORDER_IDBOTHOrder numeric ID
ORDER_NAMEBOTHOrder display name
ORDER_DELIVERY_STATUSBOTHDelivery status
ORDER_AGENCYBOTHAgency name
ORDER_SALESPERSONBOTHSalesperson name
ORDER_TRAFFICKERBOTHTrafficker name
ORDER_PO_NUMBERBOTHPurchase order number
ORDER_START_DATE_TIMEBOTHOrder start date
ORDER_END_DATE_TIMEBOTHOrder end date
ORDER_EXTERNAL_IDSOAPExternal ID

Advertiser (5)

ADVERTISER_IDBOTHAdvertiser company ID
ADVERTISER_NAMEBOTHAdvertiser display name
ADVERTISER_DOMAIN_NAMEBOTHWebsite domain
BUYER_NETWORK_IDBOTHBuyer network ID (programmatic)
BUYER_NETWORK_NAMEBOTHBuyer network name

Creative (5)

CREATIVE_IDBOTHCreative numeric ID
CREATIVE_NAMEBOTHCreative display name
CREATIVE_TYPEBOTHType: IMAGE, HTML5, NATIVE, VIDEO, etc.
RENDERED_CREATIVE_SIZEBOTHSize as rendered in the slot
CREATIVE_SIZESOAPConfigured size

Inventory (7)

AD_UNIT_IDBOTHAd Unit numeric ID
AD_UNIT_NAMEBOTHAd Unit display name
AD_UNIT_CODEBOTHAd Unit code (for ad tags)
PLACEMENT_IDBOTHPlacement numeric ID
PLACEMENT_NAMEBOTHPlacement display name
INVENTORY_FORMATBOTHFormat: DISPLAY, VIDEO, NATIVE, AUDIO
INVENTORY_TYPEBOTHType: BROWSER, MOBILE_APP, VIDEO_PLAYER

Geographic (6)

COUNTRY_NAMEBOTHCountry name
COUNTRY_CODEBOTHISO 3166 country code
REGION_NAMEBOTHRegion / state / province
CITY_NAMEBOTHCity name
METRO_NAMEBOTHDMA / metro area
POSTAL_CODESOAPPostal / ZIP code

Device (4)

DEVICE_CATEGORY_NAMEBOTHDesktop, Mobile, Tablet, Connected TV
BROWSER_NAMEBOTHChrome, Safari, Firefox, etc.
OPERATING_SYSTEM_VERSION_NAMEBOTHOS name + version
CARRIER_NAMEBOTHMobile carrier / ISP

Programmatic (4)

YIELD_GROUP_IDBOTHYield group ID
YIELD_GROUP_NAMEBOTHYield group name
DEMAND_CHANNEL_NAMEBOTHDemand channel: AdX, AdSense, Open Bidding
UNIFIED_PRICING_RULE_NAMEBOTHPricing rule name

Native (3)

NATIVE_STYLE_IDBOTHNative style ID
NATIVE_STYLE_NAMEBOTHNative style name
NATIVE_AD_FORMAT_NAMEBOTHNative ad format name

Video (5)

VIDEO_AD_DURATIONBOTHVideo ad duration (seconds)
VIDEO_AD_TYPE_NAMEBOTHIN_STREAM, OUT_STREAM, etc.
VIDEO_BREAK_TYPESOAPPRE_ROLL, MID_ROLL, POST_ROLL
CONTENT_IDBOTHCMS content ID
CONTENT_NAMEBOTHCMS content name