Google Ad Manager reporting fields
Explore the Google Ad Manager technical dictionary. Filter by report type, search for fields and read their definitions in English or French.
Exact names, REST/SOAP compatibility and shareable anchors.
OpenDefinitions for delivery, revenue, fill rate and linked Analytics metrics.
OpenPrompts, payloads and outputs for Claude, Codex, active GAM links and billing.
OpenCustomize Claude and Codex with MCP functions, fields and expected outputs.
OpenEditorial guides explaining use cases for AdOps teams.
ReadCatalogue explorer
Search across 1292 Google Ad Manager API parameters.
Rest 701 fields
Ad Exchange 2 fields
Auction Bid Yield 18 fields
Revenue 4 fields
Time 4 fields
Video 33 fields
Viewability 3 fields
Relative date ranges
GAM REST API v1 accepts these relative date identifiers to set reporting periods.
Reporting MCP tools
Functions you or your AI agents can use in prompts to work with the reporting module.
| Tool name | Cost | Description |
|---|---|---|
| run_custom_report | 0.5 cr | Run a dynamic report with custom dimensions and metrics |
| fetch_inventory_report | 0.5 cr | Inventory report: impressions and fill rate by ad unit |
| run_report_from_template | 0.5 cr | Run a saved GAM template |
| export_report_csv | 0.5 cr | Export to CSV, TSV, XLSX or XML |
| get_report_result | Free | Retrieve a cached result (30-day TTL) |
| get_report_dimensions | Free | List available dimensions and their categories |
| get_report_metrics | Free | List available metrics and their categories |
| get_report_date_ranges | Free | List supported relative date ranges |
