OrbiAds Academy — Google Ad Manager Developer Guides
Discover our technical guides and best-practices to automate your ad operations on Google Ad Manager with AI and robust scripts.
Google Ad Manager Deal Types: PMP, Programmatic Guaranteed & Preferred Deal
The 3 programmatic deal types (Private Auction/PMP, Programmatic Guaranteed, Preferred Deal), how they differ, and the full setup + validation workflow.
Connect an AI Agent to Google Ad Manager over A2A: Feasibility & Connection
MCP vs A2A, the minimal GAM agent, and the core: the OAuth connection (DCR + PKCE + consent). With screenshots.
Deploy a GAM Agent to Vertex Agent Engine and Make It A2A-Discoverable
Agent Engine deployment, Agent Card, Agent Registry, an orchestrator that discovers then delegates — plus the self-service 'Connect an agent' page.
Multi-Agent Business Case: Optimize GAM Delivery (Forecast + Formats)
Two specialists in parallel (forecast ∥ formats/CTR) then a synthesis — a composed, read-only business deliverable using the real OrbiAds tools.
Speak the AdCP Standard with an Agent: Validate and Preview a GAM Media Buy
A buy-side agent sends an AdCP create_media_buy request; the OrbiAds agent validates then previews it as a GAM deal — fully read-only.
Configure a Custom Agent Skill for YOUR Google Ad Manager Inventory
Write a house skill so your AI agent stops re-discovering your GAM inventory every session: pinned stable IDs, default forecasts, campaign presets, house targeting, and sector exclusions.
What is a Google Ad Manager MCP server?
What it is, how it differs from Google Ads, and how to connect Claude, ChatGPT, or Cursor to Google Ad Manager in 4 steps, with dry-run and an audit trail.
How to Automate Ad Operations in Google Ad Manager: Step-by-Step
What to automate first, three GAM workflows (reporting, targeting, inventory), a worked example, guardrails, and the KPIs to track.
Validate Google Ad Manager targeting before launch
Avoid silent key-value, placement, size, and targeting-rule mistakes before a GAM campaign goes live.
Google Ad Manager Daily Report with Claude as an MCP Coworker
Create a daily workflow where Claude runs MCP reports, checks dimensions and metrics, then summarizes delivery anomalies for the AdOps team.
Find Unsold Inventory in Google Ad Manager
Use ad requests, fill rate, unfilled impressions, and revenue to find under-monetized ad units before unsold inventory becomes expensive.
Google Ad Manager Forecast Reporting with Codex and MCP
Ask Codex to prepare Future Sell-Through views, compare scenarios, and flag sell-through risks before booking.
Linked Analytics and Demand Fields via GAM REST
Explain how to use PAGE_PATH, SESSIONS, ADSENSE_REVENUE, or AD_EXCHANGE_REVENUE only when the link or source is active in Google Ad Manager.
Google Ad Manager Standard vs 360: What Actually Differs
Differences verified against Google (Sept 2026): free impression limits, ad unit depth, Teams, Audience Solutions, MCM, and Data Transfer.
Google Ad Manager Inventory Forecasting Guide: Predict, Simulate, and Manage Overbooking
Optimize your campaigns on Google Ad Manager with AI-driven inventory forecasting. Simulate multiple delivery scenarios, prevent overbooking, and learn how to force bookings.
Prebid.js Integration in Google Ad Manager Guide
Learn how to configure and optimize Prebid.js CPM slices in Google Ad Manager: delivery priority recommendations, creative mapping, and API automation.
Google Ad Manager Key-Values Guide: Limits & Best Practices
Verified limits (keys, values, 800 criteria per line item), reserved characters, predefined vs dynamic, reporting, API code, and a pre-launch QA checklist.
Upload Ad Creatives to Google Ad Manager Programmatically: MCP vs CLI
Compare the two programmatic methods for uploading GAM creatives: inline base64 via MCP (AI-native, ≤ 1.1 MB) and multipart upload via CLI (batch scripts, video/audio, up to 9.5 MB). Exact limits, formats, and code examples.
How to Fix QuotaError.EXCEEDED_QUOTA in Google Ad Manager API
Understand why your SOAP or REST requests fail under Google's rate-limiting, and how to implement a robust client-side backoff and throttling strategy.
Transition Guide: Google Ad Manager API v202602
Google is deprecating older API versions. Discover what's new, which fields are deprecated, and how to successfully upgrade your integrations.