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PMP & Deal Tools

Preferred Deals & PMP.
API Control.

Expose programmatic deal configurations to your agents. MCP tools to configure private proposals, target inventories, and floor CPMs.

PMP
Preferred & Private
API
Proposal Service
MCP
deal creation
GAM
Proposal API

Fonctionnalités

Ce que vous pouvez faire

Preferred Deals & PMP

Configure Preferred Deals and Private Auctions inside GAM. Adjust floor prices and configure authorized buyers.

Buyer catalogs

List configured DSPs and fetch billing/buyer seat IDs for accurate association.

Programmatic items

Create and configure programmatic line items (PG, PD, PA) tied to active proposals.

GAM-based negotiations

Update and push proposals to major DSP buyers (DV360, The Trade Desk) via GAM's Proposal API.

Floor pricing checks

Validate target CPM levels and inventory ciblages before submitting a proposal.

Delivery reporting

Monitor programmatic metrics (impressions delivered, fill rate) for active deals.

Démonstration Interactive

Visualisez le fonctionnement en conditions réelles

Découvrez comment OrbiAds simplifie et automatise vos tâches AdOps quotidiennes.

Simulateur Preferred Deals & PMP

Gestion des Seat IDs & Négociation de CPM

Proposal API
Paramètres de la Proposition
$4.50
$2.00 Plancher minimum : $4.00 $10.00
Statut de la transaction
Proposal: #prop_8231
Seat Mapped : DV360 Seat 4519
Tarif CPM : $4.50
Contrôle plancher : ✓ Valide
En attente

Ajustez le tarif et cliquez sur Envoyer pour pousser la proposition.

Proposal API Automation and Smooth Deal Negotiations

Setting up private programmatic campaigns (such as Programmatic Guaranteed and Preferred Deals) is historically complex, plagued by operational friction and the heavy interface of Google Ad Manager and the Proposal API. OrbiAds' Programmatic Deals module translates this complexity into a suite of clear, actionable commands. Our MCP tools enable your AI agents to instantly generate proposals from pre-defined templates, associate them with targeted inventory (Ad Units), and manage bid negotiations. The back-and-forth communication (sending counter-proposals and final approvals) runs seamlessly in the background via secure asynchronous API calls. This increases operational efficiency, cutting setup times from hours to a few clicks, while eliminating inventory delivery conflicts.

Buyer Seat ID Mapping and Dynamic CPM Floor Management

Manually mapping buyer IDs (Seat IDs) across different Demand-Side Platforms (like DV360, The Trade Desk, Yahoo) is a frequent cause of delivery failure. OrbiAds resolves this by matching DSP Seat IDs configured in your network to ensure invitations reach buyers instantly. Additionally, the platform provides complete flexibility when adjusting floor prices (floor CPMs) based on market demand or seasonality. Traffic teams and autonomous agents can dynamically adjust CPM floors via API, maximizing yield without disrupting active deals or exposing private billing data.

Exécution réelle

Voyez-le en action

deals.log
$ deals.create_deal({buyer: "DV360", type: "PREFERRED_DEAL", price: 4.50})
→ Creating GAM proposal...
Deal #98214: Proposal created (draft)
Buyer: DV360 (Seat 4519)
Targeting: acme_news / homepage
→ Submitting proposal to buyer for review...
✓ Deal registered — Ready for negotiation
PMP & Deal Tools

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