8 automated checks
What OrbiAds detects in your network
Each check is an MCP tool that your AI agents run in natural language. No script to write, no interface to navigate.
In practice
One message, one full audit
Third-party tracking & verification
Pixels, IAS, Campaign Manager: natively integrated
OrbiAds supports the integration of third-party pixels, verification scripts (IAS, MOAT, DoubleVerify) and Campaign Manager / DV360 creatives, directly via MCP, without opening the GAM interface.
Campaign Manager / DV360 creatives
Import your DV360, CM360 or TTD ad-serving tags as ThirdParty creatives in GAM. The create_third_party_creative tool injects the HTML/JS snippet and handles SafeFrame compatibility.
Impression & click pixels: native to GAM
The native GAM fields thirdPartyImpressionTrackingUrls and thirdPartyClickTrackingUrl are supported on
ImageCreative, Html5Creative and ThirdPartyCreative. Video creatives use trackingUrls (map per VAST event).
Full support for GAM macros: %%CACHEBUSTER%%, %%CLICK_URL_ESC%%, %%SITE%%.
IAS, MOAT, DoubleVerify scripts
The viewability_scripts inject verification tags
directly into the creative's HTML. IAS, MOAT, DoubleVerify, Oracle Advertising: any vendor
that provides a JS script is supported.
Creative SSL audit
Scan your creatives to detect insecure HTTP URLs, including inside redirect chains. Batch up to 50 creatives. Essential before activating on an HTTPS site.
validate_creative_ssl_batchVAST Redirect & Companion Ads
Video creatives via VAST redirect URL (SpotX, Teads, CM360 video). Support for companion ads with built-in tracking URLs.
create_video_creativeCreative coverage audit
Detects line items that are missing creatives for certain sizes. Cross-checks the expected creativePlaceholders against the LICAs actually associated.
check_creative_coverageWhat the AI detects automatically
Detect + Fix
From audit to action, in the same conversation
OrbiAds doesn't stop at diagnosis. Your AI agents can fix what they find (archive, pause, change targeting) without ever opening the GAM interface.
Corrective actions available via MCP
All corrective actions are free (0 credits). Only the diagnosis costs 0.25 cr per check.
Beyond the audit
What your AI can also do on your network
Creative SSL compliance
Scans every creative to detect insecure HTTP URLs, including inside redirect chains. Batch validation of up to 50 creatives in a single call.
Creative coverage per line item
Detects gaps between the expected sizes (creativePlaceholders) and the creatives actually associated (LICAs). Identifies line items with no creative for certain sizes.
Billing reconciliation
Cross-checks contracted impressions (via Orders) against impressions actually delivered (via Reports). Segments by line item type (STANDARD, SPONSORSHIP) for correct billing treatment.
Inventory planning
Combine audit_inventory + find_inactive_ad_units + get_standalone_forecast to assess the real capacity of your network: which ad units are underused, and where the monetization opportunities are.
Artificial intelligence
What the LLM adds to the raw audit
MCP tools return structured data. The LLM turns it into actionable, prioritized, contextualized recommendations.
17 audit & monitoring tools
| MCP tool | Cost | Description |
|---|---|---|
| get_network_info | Free | GAM network configuration (code, name, currency, timezone, ad units) |
| list_accessible_networks | Free | All GAM networks accessible with your credentials |
| switch_network | Free | Initialize or switch the network context |
| check_credentials | Free | Check that the OAuth credentials are valid |
| audit_inventory | Free | Full audit: orphans, naming, obsolete sizes, placement overload |
| find_inactive_ad_units | 0.25 cr | Ad Units with no impressions over the last N days |
| check_underdelivery_alerts | 0.25 cr | Line Items behind on delivery (DeliveryIndicator < threshold) |
| check_budget_alerts | 0.25 cr | Campaigns approaching the budget cap |
| validate_fluid | Free | Check Fluid compatibility of targeted Ad Units |
| get_ad_unit_tree | Free | Complete hierarchical tree of Ad Units |
| list_ad_units | Free | Paginated list of all active Ad Units |
| check_delivery_status | Free | Real-time delivery status of a job's Line Items |
| query_audit_log | Free | History of OrbiAds actions (deploy, pause, rollback…) |
| audit_creative_tracking | 0.5 cr | Creative tracking audit: GAM macros, third-party pixels, cachebuster, IAS/MOAT/DV |
| audit_order_tracking | 0.5 cr | Tracking audit of all the creatives in an order (per LI, per creative) |
| validate_tag_snippet | Free | Validate an ad-server tag (CM360, DV360, TTD) before creation: macros, cachebuster, SSL |
| pre_archive_check | 0.5 cr | Safety check before archiving: active dependencies, delivering LIs, LICAs |
9 free tools + 4 tools at 0.25 credit. A full audit (6 checks) costs 0.75 credit.
Suite inventory
From audit to GAM restructuring
After the network diagnosis, Inventory Blueprint helps you rebuild a clean, documented and previewable ad unit tree.
MCP — AI agents
"Audit my GAM network": your Claude, GPT or Gemini agent runs the tools automatically.
CLI — Terminal
orbiads inventory ad-units and orbiads inventory keys: scriptable, ideal for cron jobs.
Dashboard
Inventory view in the OrbiAds dashboard: ad unit tree, presets and audit logs.
Full audit = 0.75 credit
With 5 free credits on sign-up, you can run 6 full audits of your GAM network without a credit card.