Your trafficking rules, executed by AI.
8 ready-made business contexts — AI knows how to use the tools, Skills give it your specific context so it doesn't have to figure things out.
Tools + Context = Immediate results
Tools (MCP / CLI) provide capabilities. Skills provide operational context: the right order of operations, required checks, business rules to follow.
Without this context, AI can do everything — but has to figure out how. With Skills, it's immediately operational.
An LLM without Skills is an expert without a procedure.
It knows the tools. It doesn't know in which order to use them in your context, when to stop, or what to verify before pushing to production.
Step order isn't in the API
Creating a GAM campaign requires 12 steps in a precise order. Without Skills, the LLM improvises — it may create Line Items before the Order, or activate without checking the creative.
Your business rules don't exist anywhere else
Naming conventions, validation thresholds, per-network targeting rules — none of this is in the GAM API. Skills are the only place you encode them once and for all.
Automatic rollback doesn't improvise itself
Without explicit instructions, an LLM doesn't know that a failure at step 6 should trigger a clean rollback of steps 1–5. The cli-qa Skill enforces it.
Three layers, one result
9 Skills, 9 operational contexts
Each Skill covers a complete area of GAM trafficking.
Bootstrap & Network
Connect your tenant and verify GAM access.
5 stepsInventory & Ad Units
Explore and qualify your ad units.
5 stepsAvailability Forecast
Check availability before creating.
5 stepsAdvertisers, Orders & Line Items
Create advertisers, orders and line items.
5 stepsPlacements & Targeting
Align placements and targeting for trafficking.
5 stepsNative Image Creative
Convert your assets into controlled native creatives.
5 stepsQA & Preview
Quality check and validation before going live.
5 stepsDeploy & Activate
Deploy campaigns and activate line items atomically.
5 stepsReporting & Analytics
Run reports, analyze performance and export data from GAM.
5 stepsInstall Skills in 2 minutes
Skills are lightweight Markdown files freely available on GitHub. They don't execute — they're loaded as context by your LLM.
Adapt Skills to your internal rules
Skills are plain Markdown files. Fork the repo, edit the rules, deploy your version. No recompilation, no custom API.
Naming conventions
Enforce the format "CLIENT-YYYYMM-CampaignName" on every Order. The LLM applies it every time without being reminded.
Network-specific validations
Require a mandatory dry-run if the GAM network exceeds 50,000 active impressions. Zero risk of premature deployment.
Custom abort conditions
Define which errors trigger a full rollback vs. a simple Slack alert. Your risk policy, embedded in the Skill.
The SKILL.md syntax is documented in the repo. Each file follows the same format: description, available commands, ordered steps, abort conditions, expected output.
Same context, two transports
The MCP vs CLI choice is about context weight, not functionality.
MCP
Tools have built-in descriptions — AI discovers them automatically. Ideal for rich conversations.
CLI
Skills provide context directly — lighter on memory. Ideal for scripting and focused tasks.
The result is identical.
Before / After Skills
Deploying a native campaign (12 manual steps).
Without Skills
- AI searches for steps
- Asks for clarification
- Hesitates on order
- 45 min per campaign
With Skills
- Context is provided
- Executes directly
- Checks at every stage
- 3 min per campaign
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