Questions fréquentes

Connection is done in less than 5 minutes via standard Google OAuth2. From your OrbiAds dashboard, click "Connect GAM", then authorize access to your Google Ad Manager network. OrbiAds receives a secure access token, encrypted immediately with Google Cloud KMS, and stored in Secret Manager — never in plain text. No password is ever requested or stored. OrbiAds only accesses the GAM networks you explicitly authorize during this OAuth flow, and you can revoke this access at any time from your Google account or from OrbiAds.

An MCP (Model Context Protocol) tool is a function exposed by OrbiAds that your AI agent can call directly. Each tool corresponds to a specific GAM operation: creating an order, modifying a line item, retrieving a report, etc. When you give an instruction to your AI agent, it automatically selects the right MCP tool, passes it the necessary parameters, and OrbiAds executes the operation via the Google Ad Manager API. The result is returned to the agent, which can chain multiple tools to perform a complex flow. OrbiAds exposes 173 tools covering all GAM operations: inventory, orders, line items, creatives, targeting, reports, and more.

The OrbiAds credit system is granular and predictable. Costs vary depending on the type of operation: 0 credits for all reads (lists, audits, inventory, lookups); 0.5 credits for light creations (order, advertiser, creative, report); 1 credit for line items; 5 credits for a full campaign deployment (deploy_campaign). Management operations (pause, archive, rollback) are free. Upon registration, you receive 5 free credits with no credit card required. The Early Access subscription at €29/month includes 50 monthly credits. Extra packs are available: Pack S (50 credits, €29) and Pack L (100 credits, €45). Monthly credits do not roll over. See the pricing page for full details.

OrbiAds only accesses data from the GAM networks you explicitly authorize via OAuth2. Access is restricted to the GAM scope — no access to your Analytics, DV360, or other platform data. OrbiAds only accesses your network when you (or your AI agent) trigger an operation: there is no background synchronization or passive data collection. Data flows exclusively between your GAM network and the OrbiAds infrastructure on GCP (europe-west1), and is never resold or used to train models. OrbiAds is subject to GDPR as a processor of your data.

OrbiAds integrates a comprehensive reporting engine connected to the Google Ad Manager API. You have 68 metrics (impressions, clicks, CTR, fill rate, viewability, revenues, video metrics...) and 79 dimensions (time, line items, advertisers, creatives, inventory, geography, device, targeting, programmatic...). Three access modes: (1) the Reporting Hub in your dashboard, with quick form and CSV export, (2) MCP tools to query your data in natural language from Claude or any AI agent, (3) the orbiads reporting run CLI for terminal automation. Reports are executed via the GAM REST API v1, with an LRO (Long Running Operation) polling mechanism and a 30-day Firestore cache.

No, OrbiAds does not replace the GAM interface — it complements and accelerates it. The Google Ad Manager interface remains the reference tool for detailed visualization, manual validation, and complex one-off tasks. OrbiAds excels at automating repetitive operations, volume deployments, large-scale audits, and AI-driven workflows. Both tools coexist: you continue to use the GAM interface for supervision, and you use OrbiAds via your AI agent for execution tasks. Many AdOps teams use OrbiAds to eliminate time-consuming manual tasks while retaining human oversight of the final configurations.