The danger: the error that passes the API
A typo such as pos=haeder instead of pos=header does not always break the API call. Targeting can be created, the campaign can go live, but delivery never matches the expected inventory.
Targeting validation means checking semantics before the push: does the key exist? Is the value allowed? Is it still used? Does it match the network naming conventions?
Pre-launch checklist
- Verify that every key exists in GAM.
- Check allowed values and typos.
- Separate obsolete, staging, and production values.
- Test limits: length, forbidden characters, volume.
- Keep a validation trace before activation.
Why MCP helps
An agent connected to OrbiAds MCP can read existing keys, compare proposed values with network conventions, flag ambiguities, and prepare a clean action. The benefit is not just speed: it reduces cognitive load before launch.
The best use case is simple: request validation before activation, keep a trace of the checks, and escalate to a human when a business rule is ambiguous.